privacy policy

Your privacy is protected

This Privacy Policy describes the personal information we collect, use and share with you when you visit www.backpack-art.com and make a purchase.

PERSONAL INFORMATION WE COLLECT.
When you visit this Site, we automatically collect certain information about you and your device, including the name of the device and the cookies installed on it. This is called automatic information gathering, which we call device information.
When you browse this page, we collect information such as the individual websites and products you view, the search terms of the website you refer to, and how you interact with it (e.g. search results).
When we speak of personal information in this Privacy Policy, we mean device information and order information, and we refer to that information as “order information.”
When you make or attempt to make a purchase on this Site, certain information about you is collected, including payment information (including the name of your device and the number of cookies installed on it).
For more information about cookies, visit https://allaboutcookies.org. When you make purchases on this website, we automatically collect certain information about the device you are using to make the purchase, such as the type of purchase, the amount of money you pay for it, your name and address.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the device information we collect to execute orders placed on this website, including processing payment information, organizing shipments, and providing invoices and order confirmations.
We use the order information we collect about you to identify customers with specific needs and preferences, as well as other customers, to improve and optimize our website, to gain a better understanding of how customers surf and interact with the website, and to evaluate the success of our marketing and advertising campaigns.
For example, we use Google Analytics to understand how our customers use our websites. You can learn more about how Google uses your Personal Information here: https://google.com/intl/en/policies/privacy. To opt-out of Google Analytics click here: https://tools.google.com/dlpage/gaoptout.
Your personal information will be used as described above and will not be disclosed to third parties except for the purpose of helping us use it for the purposes described above, such as marketing, advertising, or customer service.

SHARING YOUR PERSONAL INFORMATION.
Finally, we may disclose your personal information to comply with applicable laws and regulations, to respond to information you receive, and also to protect your rights in other ways. As explained above, we use your private information to provide you with targeted advertising and marketing communications that we believe may be of interest to you.
If you want to know about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) tutorial page. You can opt-out of targeted advertising including the opt-out link, regardless of which service you use.
Common links include:
Facebook – https://facebook.com/settings/?tab=ads.
Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads.
To opt-out of this service, you can visit the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK.
If you are based in Europe, you have the right to access the personal data we hold about you and to request that it be corrected, updated, or deleted. Please note that we may change our data collection and usage practices on this website if we see the “Do not track” signal on your browser.
If you wish to exercise this right, you can contact us using the contact details below. If you are based in Europe, we would like to point out that our data will only be processed for fulfillment purposes if you place an order on this website, unless we pursue a legitimate business interest as listed above. Please also note that your data may be transferred outside Europe (including Canada and the United States).

DATA RETENTION.
If you place an order on this website, your order information will be kept on the website until you ask us to delete the information.

MINORS.
This site is not foreseen for children under the age of 18.

CHANGES.
This Privacy Policy is updated regularly to reflect changes in our practices.

CONTACT US.
If you have any questions or wish to make a complaint, you can contact us by e-mail at info@backpack-art.com.